November 21, 2013
Because it’s Thanksgiving!
Last year we had family in for Thanksgiving so we had to cook dinner. Throwing caution to the wind, I decided to try not one, but two new (to me) methods of cooking the turkeys. (This is a somewhat risky strategy because as you know the turkey is the linchpin of Thankgiving dinner – so I was more than a little nervous.
I grilled one bird on the Weber, and smoked the other on the Traeger.
Drumroll please . . . They came out great. We ate right on time – 4:00 PM and both birds were very well cooked. The smoked turkey on the Traeger took about 5.5 hours. The turkey on the Weber only took 2.75 hours.
I cooked both to an internal temperature (instant read thermometer) of 170 degrees and then took them off. Preparation was simple. Two 15 lb fresh organic turkeys (from the local food co-op) brought to room temperature and then dressed with a simple rub of olive oil, salt, pepper and finely chopped fresh sage, rosemary and thyme. I chopped up some apples, drenched them in the rub and put them in the cavities – just for flavor. (No stuffing.)
For cooking, I ran the Traeger on high for about 45 minutes and then turned it down to medium for about the next 4 hours. I then ran it on high for about 30 minutes to get up to 170 degrees. No turning, no basting, etc. On the Weber, I just followed their instructions from the website. Turkey in the middle with drip pan underneath. About 75 coals in two piles (on either side of the turkey) then add 8 briquettes per side per hour. That was it.
I was pretty surprised that they came out as well as they did – and will definitely do it again. They tasted great and there was no messy turkey pan to clean!
July 5, 2011
I am pleased to announce that I have recently joined the leadership team of NM Incite – the Nielsen McKinsey joint venture. I will be leading the North America Client Services team – responsible for sales and client service.
NM Incite provides leading marketers and enterprises with “social media intelligence” that enables them to develop a sustainable competitive advantage through high quality insights, metrics and advice. Our world-class analysts and social media consultants leverage Nielsen’s unique technology platform and global footprint to interpret social media trends and insights. Our strategic thought leadership and problem solving approach brings out the capabilities of our clients to fully participate in the process, confidently transform their organizations and make a measurable business impact.
NM Incite provides the opportunity to expand my work beyond simply using SM for research (powerful though that is) to helping our clients transform their businesses for lasting competitive advantage. We have a unique set of assets to enable this transformation ranging from brand monitoring and social CRM through SM Research (and hybrid research combining SM research with other streams of data from Nielsen) and finally the capabilities of the NM Incite/McKinsey team to enable business transformation.
My thanks to everyone I have worked with over the last 4 years (8 years, really) working in this business – I’m sure out paths will cross again soon.
(Yes, the title let me use the only good picture of me windsurfing!)