CGM is a term being used in the social media analysis/brand monitoring industry to include everything put on the internet by consumers. I have to disagree. There is consumer generated media on the internet – like this story below, and YouTube videos, and Blogs and pictures.
Yes, there is a whole lot of CGM out there (even I have some) but everything out there is not CGM. When mining consumer conversations for our work, most of the material comes from forums and newsgroups. I do not consider this consumer generated media. I consider them online conversations – and calling these conversations media is wrong.
This matters because the real value of these online conversations (for observers) is to develop a deeper understanding of consumer motivations, behavior and drivers. It isn’t media, it is people talking to teach other – enabled by the web.
Heinz Can’t Get Enough Consumer-Generated Ketchup Ads – 09/17/2007
September 20, 2007 at 10:21 pm |
but i think the other people is giving a vital knowledge . so i must say that he is a kind of a media for that person who want to know his queries .
] media doest mean only the reporters , or news .
September 20, 2007 at 10:32 pm |
but i think the other people is giving a vital knowledge . so i must say that he is a kind of a media for that person who want to know his queries .
media doest mean only the reporters , or news ……