Why mass media is broken (kids today . . .)

I’m a little late to this one – but this is a great video from Mike Wesch a Professor of Digital Ethnography at Kansas State University. (Hat Tip to the lovely MK!)

Watch it if you really want to understand what is going on with media consumption. (Not to mention your teenager or college student!)

A Vision of Students Today

TO’B

This entry was posted on Tuesday, April 22nd, 2008 at 9:09 am and is filed under cluetrain, marketing, social media, word of mouth, youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Why mass media is broken (kids today . . .)”

  1. David Rabjohns Says:
    April 19, 2008 at 4:54 pm | Reply

    Great video Tom. Thanks.

  2. nick huhn Says:
    April 28, 2008 at 10:20 am | Reply

    indeed a great glimpse into the motivations and behaviors of some of my younger constituents. i’m very anxious to see more of these people and processes in the workplace!

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