Comments on: Groundswell Book Review

By: 5 Things about Social Media « A Human Voice

5 Things about Social Media « A Human Voice — Mon, 10 Nov 2008 23:21:59 +0000

[...] & Smoked TurkeySocial Media Measurement & ROIAbout Me – TO’BFred does “Fix You” by ColdplayGroundswell Book ReviewJOIN the CONVERSATION: Book ReviewViral Marketing is StupidI Get Questions [...]

By: rick clancy

rick clancy — Fri, 16 May 2008 16:41:11 +0000

As one of those profiled a bit (right in the intro of all places!), I concur with the great reveiw and the point about how Josh and Charlene told stories about real people. I especially enjoyed the second half of the book where this approach really kicked into gear.

In any event, depending on how my blog (www.sony.com/electronicsblog) and Sony’s social media efforts go, we’ll see if I make it into the sequel.

By: Podcast: How to Profit from the Social Media Groundswell

Podcast: How to Profit from the Social Media Groundswell — Wed, 14 May 2008 20:05:43 +0000

[...] . Read more about the phenomenology of social technology at the Groundswell blog, or any of these other great blogs. Technorati Tags: branding, charlene li, forrester research, groundswell, interview, [...]

By: art sindlinger

art sindlinger — Wed, 14 May 2008 17:57:15 +0000

Agreed. I was pleasantly surprised to see that it was additive to all the good info/perspective that has been published in various Forrester reports on the topic. I recommended the book yesterday at AdAge’s breakfast bites gathering about social media.

A lot of good examples in there, but I love the Loblaw stuff – just brilliant.

By: JOIN the CONVERSATION: Book Review « A Human Voice

JOIN the CONVERSATION: Book Review « A Human Voice — Wed, 14 May 2008 15:17:33 +0000

[...] a couple of weeks ago in my review I said that Groundswell is the how-to book for marketers wishing to play in a post-cluetrain world [...]

By: Josh Bernoff

Josh Bernoff — Tue, 29 Apr 2008 23:57:35 +0000

Thanks, Tom! I noticed your review because I’m listening, too.

Our fervent hope is that people don’t just read this, they get up and do something about it.

Let us know about your own adventures — we love to listen.