June 13, 2007
Not to be snarky, but you gotta love this press release from BuzzMetrics Oprah Endorsements Trigger Buzz and Passion for Emerging Diets This is news? As a long time Chicagoan and amateur Oprah watcher, I have known for some time (as have all publishers, celebrities and marketers) that her endorsement carries real weight. (20 million loyal viewers will do that. )
June 12, 2007
Recent Chicago Tribune story about McDonald’s providing *all area* access for 6 moms and enabling them to blog about the experience. Interesting idea – can’t wait to see how it comes out. There is obviously a huge gap between consumer assumptions and reality:
LaShawna Fitzpatrick-Hughes wasn’t joking when she asked officials of McDonald’s Corp. where they were hiding the microwaves.
“Seriously, I thought the food was frozen, thawed and heated in a microwave,” the 35-year-old stay-at-home mom from Encino, Calif., told more than a dozen dumbfounded executives . . .
McDonald’s Seeking Moms’ Approval