Moms Blogging @ McD

Recent Chicago Tribune story about McDonald’s providing *all area* access for 6 moms and enabling them to blog about the experience. Interesting idea – can’t wait to see how it comes out. There is obviously a huge gap between consumer assumptions and reality:

LaShawna Fitzpatrick-Hughes wasn’t joking when she asked officials of McDonald’s Corp. where they were hiding the microwaves.

“Seriously, I thought the food was frozen, thawed and heated in a microwave,” the 35-year-old stay-at-home mom from Encino, Calif., told more than a dozen dumbfounded executives . . .

McDonald’s Seeking Moms’ Approval

TO’B

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