Oprah Endorsement Creates Buzz

Not to be snarky, but you gotta love this press release from BuzzMetrics  Oprah Endorsements Trigger Buzz and Passion for Emerging Diets  This is news?  As a long time Chicagoan and amateur Oprah watcher, I have known for some time (as have all publishers, celebrities and marketers) that her endorsement carries real weight.  (20 million loyal viewers will do that. )

(sarcasm off) 

TO’B

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