Good post from Joe Marchese – money quote?
“Social media, at critical mass and when facilitated and monitored correctly, is the voice of the people intending to consume, and influence others to consume, entertainment content (and all other goods and services, for that matter). And all of this feedback is in real time. Today this might mean deciding what TV shows to do more marketing for, and how to shape that marketing message. But, going forward, it could mean deciding even what shows to produce, or what story line to take with popular shows.”
This gets to the heart of what we do at MotiveQuest – listen to consumers, analyze their conversations and provide our clients with actionable insight. We are bringing the voice of the customer to our clients.
There are lots of aspects to social media – but listening is a great place to start!