Paying For Online Reviews

Paying Bloggers For Online Reviews Can Fan Fame – WSJ.com

Interesting article about a web marketing company paying for online reviews.  I think this is inevitable – but also polluting.  The great thing about consumer conversations on the web is honesty – but in this as in all human endeavour, there will be shills and dis-honesty.  I guess with obvious disclosure it is OK, but I still don’t like it.

Also, being a long-time newsgroup and forum junkie, these paid reviews might help with search engine results (which is a good thing) they are transparently obvious to those engaged in the online conversations.

TO’B

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