When do Media $$ Follow Consumer Trends?

IBM – The end of TV as we know it: A future industry perspective – IBM Institute for Business Value studies

Interesting study from IBM. Makes one wonder when the spending and research dollars will follow.

“The tech- and fashion-forward consumer segment will lead us to a world of platform-agnostic content, fluid mobility of media experiences, individualized pricing schemes and an end to the traditional concept of release windows. Figure 1 illustrates the behavioral differences that will lead to the “Generational Chasm” between the passive mass audience (“Massive Passives”) and leading-edge users (divided into two sub-groups: “Gadgetiers” and “Kool Kids”). “

xs-end-of-tv-fig1.gif

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