Peers Listen When Online Gamers Talk Cars

No surprise here.  Online communities are complex social organizations and participants form real connections.   If I am a participant in a community of people I trust – then I might be happy to ask them for recommendations outside of our original communal purpose.  (I will ask my gaming buddies – online – about cars.)

I have seen this MANY times in the newsgroups and forums I participate in.

“Ziff Davis and market research firm ConStat commissioned to interview over 660 respondents age 18+ in mid-July–with over half (53%) of the answers coming from the 18-34 demographic. Just over a third (34%) of the gamers said they gave advice about which dealership to buy a car from, as well as how much to pay–and some 64% said they preferred to buy models that they or someone they know had owned and liked.”

MediaPost Publications – Study: Peers Listen When Online Gamers Talk Cars – 09/10/2007


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