What is Consumer Generated Media – CGM?

CGM is a term being used in the social media analysis/brand monitoring industry to include everything put on the internet by consumers. I have to disagree. There is consumer generated media on the internet – like this story below, and YouTube videos, and Blogs and pictures.

Yes, there is a whole lot of CGM out there (even I have some) but everything out there is not CGM. When mining consumer conversations for our work, most of the material comes from forums and newsgroups. I do not consider this consumer generated media. I consider them online conversations – and calling these conversations media is wrong.

This matters because the real value of these online conversations (for observers) is to develop a deeper understanding of consumer motivations, behavior and drivers. It isn’t media, it is people talking to teach other – enabled by the web.

Heinz Can’t Get Enough Consumer-Generated Ketchup Ads – 09/17/2007

Advertisements

2 Responses to What is Consumer Generated Media – CGM?

  1. but i think the other people is giving a vital knowledge . so i must say that he is a kind of a media for that person who want to know his queries .
    ] media doest mean only the reporters , or news .

  2. but i think the other people is giving a vital knowledge . so i must say that he is a kind of a media for that person who want to know his queries .
    media doest mean only the reporters , or news ……

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: