Consumer Centric Understanding

Great post by Gary Bembridge over at Unleashed on Marketing – reviews a presentation by Simon Thompson who is the marketing head for

One of the key points is that the “new world” of marketing requires a customer centric understanding.  Customers will get information and make purchase decisions the way they want – and if you don’t understand it – you will be left out of the loop.  Marketers need to understand the underlying customer motivations, drivers and language if they hope to connect with them. what one marketer learnt about marketing by moving there!


2 Responses to Consumer Centric Understanding

  1. Thanks for the comment and link to the post. I think the point you make is so key – and one thing that can never be underestimated is the power of insights based on data and how people use your online product

  2. thats true , the word marketting means satisfying the customer . and if u are not then its not the marketing .
    good gary!

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