Do You Have a Widget Strategy?

OK, this is a bit of a rant, but this morning I actually heard a consultant say:

“and we helped XXX client develop their widget strategy”

Don’t even get me going on the definition of strategy,  but suffice it to say that unless you are in the business of developing and selling widgets, it is just about impossible to have a widget strategy.

In the context of marketing, widgets might be a tactical element of a campaign, but they could hardly be strategy.



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