And to think, when we started MotiveQuest almost 5 years ago one of my biggest concerns was that there wouldn’t be enough conversation! Money Quote:
“there are a projected 3.5 billion brand-related conversations per day in the U.S., with nearly 80% of consumers trusting recommendations from family, friends and “influential” persons over all other forms of advertising and marketing“
As I said below – Who Are These People? ignore them at your peril.