Word-of-Mouth Ad Spending Up 35.9%

couple of charts on that here

Word-of-Mouth Ad Spending Up 35.9% – TVWeek – News

Interesting, but most of the WOM spending is on strategy, with much less on advertising (from PQ Media)

pq-media.jpg

TO’B

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: