Business Software + Emotion

Interesting pairing of three posts over at the WSJ Business Technology blog.

Post #1: Building an Emotional Attachment to Business Software

Post #2: Bill Gates Gripes: The Media Neglects Business Software

Post #3: Macs Make Business Inroads

Business software is NO LONGER separate from our life. Mobile technologies and our “always connected” culture means that business software has become part of our personal lives. In the world of software, Apple owns emotional attachment – Microsoft is all about functionality. This is the positioning each company has chosen.

What is changing is our culture – we have 20 years of technology experience under our belts, and we want software we like. So is it any surprise that people (as opposed to IT departments) prefer software with which they have an emotional connection? I don’t think so.

And if this emotional connection is “more important” than it was because of the overlap between what is business and what is personal – then I like Apple’s chances in the enterprise.

By the way, I think Microsoft could also develop an emotional connection with their customers – they have to decide they want to do it.



One Response to Business Software + Emotion

  1. Chris Hoskin says:

    Great post.

    And I couldn’t agree more.

    Which is why I find this debate ( particularly futile.

    Chris from

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