Bill Gates wants you to Appreciate Software!

 From Ben Worthen over at the WSJ Biz Tech blog.

Bill Gates to Workers: Appreciate Software

I don’t even know where to start with this one.   We know that Microsoft has transformed everyone’s work life.  But take a look at this Vista Fact Sheet and let me know how excited you are about it.

I think the disconnect is that Microsoft (and almost all other technology companies) have a feature/benefit focus to all communications.  This does not connect with consumers.

Connect to my emotions.  Make me feel better.  Make me feel cool.  Make me feel like a hero.  Make me feel like an outlaw.  Make me feel something.  Then I will care

TO’B

TO’B

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