From Ben Worthen over at the WSJ Biz Tech blog.
I don’t even know where to start with this one. We know that Microsoft has transformed everyone’s work life. But take a look at this Vista Fact Sheet and let me know how excited you are about it.
I think the disconnect is that Microsoft (and almost all other technology companies) have a feature/benefit focus to all communications. This does not connect with consumers.
Connect to my emotions. Make me feel better. Make me feel cool. Make me feel like a hero. Make me feel like an outlaw. Make me feel something. Then I will care