OK, another candidate for the WOMMA hall of shame – and just in time to take (perhaps) top honors for 2007.
According to this story from Techdirt, when you join the “community” at Sears & KMart,
“What happens is that you are asked if you want to “join the community,” and then, without clearly explaining what the software does, Comscore’s tracking software is installed. After that, all of your online activities — including to “secure” sites like banking sites — is sent directly to Comscore, despite Sears’ website insisting that none of the data you share will go to anyone but Sears. “
Yeah right! OK people, let’s keep building the trust. (Hat tip to The Daily Lark.)