Because I am friends with Resource Interactive, I got an advance copy of The Open Brand.
I have read a lot of books about marketing in the new world – but I think this book nails it. Kelly Mooney and Nita Rollins have written a well organized, quick, smart, strategic and accessible book.
Somehow it cuts through all the social media clutter and talks to the brand owner about how to be open in the new world. Good Stuff!