Just reading my copy of Groundswell – by Josh Bernoff and Charlene Li. Delighted to see the MotiveQuest and MINI USA case study on listening through brand monitoring on page 89. I couldn’t help but think of the scene from the Steve Martin Classic – The Jerk. Navin Johnson is living at the gas station – and his name is printed in the phone book. He runs out in joy yelling “I am somebody, I am somebody”.
I’ll be posting a review shortly – but for now – just enjoying the shout out!