- Kelly Mooney from RI gave a great talk about the Open Imperative – the thought and philosophy behind her (and Nita Rollins) recent book The Open Brand. Best quote from Kelly – “the internet is your Chief Opening Officer”.
- Graphic facilitation from Jim Oswald – just plain cool – and a nice, really smart guy. He “graphed” the entire conference on 4 x 8 sheets of paper – the image above is one of hundreds he created during the two days of meetings. Nice to see something not on a screen for once.
- Doc Searls – sure, he’s one of the authors of The Cluetrain Manifesto – the book directly responsible for me having the idea for MotiveQuest – and a true visionary – but did you know he has at least 7 electronic devices running at all times? I was sitting behind him watching and that guy can multitask! Great presentation (we tipped sacred cows in Ohio) and I especially appreciated the part about project VRM – which will change how we consumer stuff – and move us from a marketing based economy to a relationship/intention based economy. Thanks to his simple visual – the Relbutton – I finally understand the concept behind Project VRM!
- Joel Levinson: Joel has travelled the world and apparently supported himself solely with his internet endeavors and his talent for writing jingles. I am a sucker for stories about people with the energy, wit and guts to just go for it and make a living in a completely unconventional way. Joel is certainly living the life. His next gig? Taking a blind date on a week’s cruise to Alaska that he won in an online jingle writing contest for Nature’s Valley .
- Duncan Watts: Principal Research Scientist at Yahoo! Research and distinguished academic, author and thinker in the field network theory and social media. It was delightful to hear him skewer both the “influentials” and ” viral” approaches to marketing in one talk. Best quote “Do you think the really, really big forest fires are started by a particularly influential tree?”
- Joe Jaffe
(OK, you’re right, he did just get a Top 5 citation at WOMMA-U – but it was interesting to see the different reactions of the two audiences.) At WOMMA-U he was preaching to a room full of of social media firebrands – and it goes down well. At this conference, well there were a few more blue chip marketers from RI’s impressive roster of clients – and I sensed a different energy. What Jaffe has to say is definitely more challenging to someone holding a billion dollar advertising budget in their hands.
Thanks to Kelly Mooney, Nancy Kramer and the entire HARD WORKING Resource Interactive team for putting on a first class event. (I never snacked so well . . .)