Social Fastest Growing Emerging Medium

Hmmm – looks like social computing/media is going to keep growing – and I guess this forecast from Interpublic explains why.

Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing (Mediapost Story)

“The fastest growing of the emerging media platforms tracked by Magna, he said, is social media, which includes both social networks and applications like ad-supported widgets. Wieser estimated that social media ad spending would rise 37.4% in 2009, thought that is nearly half the 60.8% rate it is expected to grow in 2008.”

07/2008 Brian Wieser Presentation on Emerging Media

07/2008 Robert Coen Presentation on Advertising Expenditures

Our work at MotiveQuest lays a foundation for social computing/media strategies as we organize analyze and mine all the conversations about a brand & category to uncover the hidden human motivations and drivers as well as competitive dynamics. This information is critical for planning and execution of successful social media strategies.

Are you listening?

TO’B

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