“The fastest growing of the emerging media platforms tracked by Magna, he said, is social media, which includes both social networks and applications like ad-supported widgets. Wieser estimated that social media ad spending would rise 37.4% in 2009, thought that is nearly half the 60.8% rate it is expected to grow in 2008.”
Our work at MotiveQuest lays a foundation for social computing/media strategies as we organize analyze and mine all the conversations about a brand & category to uncover the hidden human motivations and drivers as well as competitive dynamics. This information is critical for planning and execution of successful social media strategies.
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