“An Anthropological Introduction to YouTube”
Title not withstanding this latest gem from Prof. Mike Wesch is not only is this a great presentation (mixed ppt and video) but a must watch for anyone who needs or wants to understand YouTube in particular and Web 2.0 overall.
The reasons, motivations and payoffs for why people connect online are all in here – and it is very people-centric. All marketers will do themselves a favor to sit down and watch this video.
Hat Tip to Laurel Papworth