133 MM Blogs Indeed

Interesting “state of the blogosphere” report from Technorati on 9/22.

All you have to do is look at this chart to understand the essence of what’s happening. Far from being the massive phenomenon that has been shopped around for years, it is obvious that there are a very small number of influential blogs.

I mention this because it is common for companies in the social media analytics space to brag about monitoring over 100 MM blogs as part of their service. How hard could it really be when >94% of the blogs out there have not been updated in the last 120 days?

Blogs are not so much a CGM phenomena as they are a new publishing channel. If you have something interesting and compelling to say you have a chance to get a real audience. Only 0.057% will ever crack the Technorati Authority of 50+.

Not saying blogs aren’t important, but let’s not kid ourselves about there being 133 MM real blogs out there.

TO’B

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3 Responses to 133 MM Blogs Indeed

  1. John Cass says:

    You are right that you probably don’t have to monitor 100 million blogs to understand most markets. Yet, I do think a good social media monitoring service should be able to provide better data than the free search engines that are out there. I recently worked on developing a list of application development blogs, and a weeks worth of work through keywords and search engines, was easily beaten by an hour’s worth of work on social networking sites, such as LinkedIn. Yet, even though efforts fell short because it took time to compare all of the sites. I think any good monitoring company should be able to find the sites, but also give you good data to compare them with one another.

  2. Dave S. says:

    In the graphic, what does it mean “7.4 million blogs posted in last 120 days”? They also say “900,000 blog posts in 24 hours”. That’s a little clearer. Blog posts = blog entries.

    But “7.4 million blogs posted”? Does that mean 7.4 million blogs were created or 7.4 blog ENTRIES were posted. Is that Technorati’s graphic?

    It’s a pet peeve of mine when people say they “posted a blog” when they really mean “posted a blog ENTRY.” Now it looks like Technorati can’t even get the language right.

  3. tomob says:

    Hi Dave:

    That is Technorati’s graphic and the way I read it is that around 1% of all blogs have updated (put up a new post) in the last 7 days. 94% of all blogs have not updated in the last 120 days.

    It’s a pet peeve of mine that so many people think that “blogging” is what consumers do on the internet.

    TO’B

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