Interesting “state of the blogosphere” report from Technorati on 9/22.
All you have to do is look at this chart to understand the essence of what’s happening. Far from being the massive phenomenon that has been shopped around for years, it is obvious that there are a very small number of influential blogs.
I mention this because it is common for companies in the social media analytics space to brag about monitoring over 100 MM blogs as part of their service. How hard could it really be when >94% of the blogs out there have not been updated in the last 120 days?
Blogs are not so much a CGM phenomena as they are a new publishing channel. If you have something interesting and compelling to say you have a chance to get a real audience. Only 0.057% will ever crack the Technorati Authority of 50+.
Not saying blogs aren’t important, but let’s not kid ourselves about there being 133 MM real blogs out there.