Healthcare debate analysis

September 9, 2009

We (MotiveQuest LLC) have decided to start tracking & analyzing the healthcare debate using our online anthropology tools and techniques.  The first report in this series can be found here:  The Raging Debate

For this series we will be monitoring & analyzing the online conversation around healthcare and providing weekly updates as to what is driving the conversation, advocacy for different options and the emotional tenor of the chatter.Healthcare Topics

Here is one chart from the report showing the key topics and drivers of concern – you can see the landscape has changed significantly from June through August.

You can see that rationing shows the biggest increase from June through August.

We will be posting a follow-up report next week which will reflect today’s speech by President Obama.

If you are interested in more information you can contact me at tobrien at motivequest dot com.

Thanks – TO’B


Best OOTO I’ve seen this summer

September 3, 2009

Hey There –Sernovitz

I’m on vacation until September 8.  Won’t be checking voicemail or

email, so …

If you need …




Andy  Sernovitz

Blog:  Damn, I Wish I’d Thought of That!

Book: Word of Mouth Marketing: How Smart Companies Get People Talking

GasPedal –
Social Media Business Council –
Northwestern’s Medill School – Faculty, teaching WOM