Will Obama’s Approval Ratings Dive?

We (MotiveQuest LLC) have just completed the third report in our series on the Health Care Reform debate. Because we think brand advocacy is the most important metric for brand health, (we used this to predict the outcome of the 2008 Presidential Election) we decided to take a look at Obama’s advocacy over the course of this very rancorous HC reform debate.

What we see is that the overall level of conversation is down, and some topics have faded (rationing) while others have continued to increase (insuring the uninsured).

Regarding advocacy, we thought that perhaps Obama’s HC Reform related advocacy would be lower than his overall advocacy – but when we compared the two, we found that they are both dropping at similar rates. Since

we have proven the link between changes in advocacy and changes in

sales in a number of categories (Cars, Cellphones) we decided to compare Obama’s advocacy to his approval ratings – the lines are a pretty close match, with advocacy seeming to lead approval ratings by a few weeks. If so, watch out below.

What do you think? Will Obama’s approval ratings plummet further in the next few weeks?

TO’B

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2 Responses to Will Obama’s Approval Ratings Dive?

  1. […] Will Obama’s Approval Ratings Dive? « A Human Voice humanvoice.wordpress.com/2009/10/13/will-obama%E2%80%99s-approval-ratings-dive – view page – cached We (MotiveQuest LLC) have just completed the third report in our series on the Health Care Reform debate. Because we think brand advocacy is the most important metric for brand health, (we used this… (Read more)We (MotiveQuest LLC) have just completed the third report in our series on the Health Care Reform debate. Because we think brand advocacy is the most important metric for brand health, (we used this to predict the outcome of the 2008 Presidential Election) we decided to take a look at Obama’s advocacy over the course of this very rancorous HC reform debate. (Read less) — From the page […]

    • Vespa56 says:

      When a President tackles a major reform issue there is always rancor amongst those who wish to keep reform at bay. This is expecially true when the HC system we now suffer was set up under Nixon to help friends in the health care business profit, not provide a better product. Goes to reason that a Democratic President will suffer point loss, quite frankly I think anyone who goes up against the HC industry will suffer point loss.

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