9 Things About Social Media

Two weeks ago I was on a panel for the AC Nielsen Center for Marketing Research at UW talking about social media and market research to executives from Wal-Mart, General Mills, Kraft, Microsoft, Johnson & Johnson and 50 or so others. I was asked to share some lessons learned about SM – from the perspective of a brand marketer.

Here are my lessons learned personally and professionally over the last 10 years working in this space.

  1. What people say to each other is more important than what we say to them.
  2. People no longer rely on brands for information.
  3. Advocates are more important than influencers.
  4. Brand mentions are just the tip of the iceberg – somewhere between 5% and 30% of the relevant category conversation. You should listen to the whole conversation.
  5. If you want to participate be helpful, human and humble.
  6. When you participate, put the community’s interests & motivations first.
  7. Connect to existing passion, don’t just make stuff up.
  8. If you want new ideas, look beyond your category.
  9. Brand advocacy is the most important metric today – are people recommending your brand to others.

I could elaborate – for a long time on each of these, but  you get the gist.

TO’B

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3 Responses to 9 Things About Social Media

  1. […] 9 Things About Social Media « A Human Voice humanvoice.wordpress.com/2009/11/02/9-things-about-social-media – view page – cached Two weeks ago I was on a panel for the AC Nielsen Center for Marketing Research at UW talking about social media and market research to executives from Wal-Mart, General Mills, Kraft, Microsoft,… (Read more)Two weeks ago I was on a panel for the AC Nielsen Center for Marketing Research at UW talking about social media and market research to executives from Wal-Mart, General Mills, Kraft, Microsoft, Johnson & Johnson and 50 or so others. I was asked to share some lessons learned about SM – from the perspective of a brand marketer. (Read less) — From the page […]

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    This post was mentioned on Twitter by tomob: 9 Things About Social Media http://bit.ly/273qoG

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