Will Obama’s Approval Ratings Dive?

October 13, 2009

We (MotiveQuest LLC) have just completed the third report in our series on the Health Care Reform debate. Because we think brand advocacy is the most important metric for brand health, (we used this to predict the outcome of the 2008 Presidential Election) we decided to take a look at Obama’s advocacy over the course of this very rancorous HC reform debate.

What we see is that the overall level of conversation is down, and some topics have faded (rationing) while others have continued to increase (insuring the uninsured).

Regarding advocacy, we thought that perhaps Obama’s HC Reform related advocacy would be lower than his overall advocacy – but when we compared the two, we found that they are both dropping at similar rates. Since

we have proven the link between changes in advocacy and changes in

sales in a number of categories (Cars, Cellphones) we decided to compare Obama’s advocacy to his approval ratings – the lines are a pretty close match, with advocacy seeming to lead approval ratings by a few weeks. If so, watch out below.

What do you think? Will Obama’s approval ratings plummet further in the next few weeks?



Healthcare debate analysis

September 9, 2009

We (MotiveQuest LLC) have decided to start tracking & analyzing the healthcare debate using our online anthropology tools and techniques.  The first report in this series can be found here:  The Raging Debate

For this series we will be monitoring & analyzing the online conversation around healthcare and providing weekly updates as to what is driving the conversation, advocacy for different options and the emotional tenor of the chatter.Healthcare Topics

Here is one chart from the report showing the key topics and drivers of concern – you can see the landscape has changed significantly from June through August.

You can see that rationing shows the biggest increase from June through August.

We will be posting a follow-up report next week which will reflect today’s speech by President Obama.

If you are interested in more information you can contact me at tobrien at motivequest dot com.

Thanks – TO’B

Google vs. Microsoft in Healthcare

February 29, 2008

A lot of press on this in the last few days because Google has finally made an official announcement about Google Health. Now we have both Google and Microsoft working on building out search, storage and connection capabilities for consumers. I have some experience working in health care (corporate/consulting side) and have been watching these initiatives for the last year or so.

I don’t think either one of these companies sees themselves as riding to the rescue of the American health care system on a white horse, but both of them are bringing forward useful ideas, platforms and applications to transform healthcare information systems. The big issue is that they are coming at the problem from outside of the industry – and so there is a lot of criticism. I don’t think this criticism is warranted, as the industry has proven itself fundamentally incapable of modernizing their IT infrastructure.

We know this can be done (see airline booking, online banking and bill payment) and that it is hard to do – but we also know that it is NOT impossible. There are difficult challenges around standards, portability, security and above all privacy, but if people are willing to put their financial lives online (see Quicken, Schwab, Turbo-Tax, etc.) I am willing to bet that these hurdles can be overcome. And I welcome the weight and resources that both Google and Microsoft bring to the problem.

Business Technology : Will a Spoonful of Google Help Cure Healthcare?

Who will win? Well, I’m not sure which company will win, but I’m sure consumers will.