Social Media for New Product Innovation

Great new blog post over at NM Incite by my friend Gadi Benmark pointing out three ways effectively use SM research in your innovation process:

1. Pull back the lens to the category level
2. Identify the naturally occurring (consumer) segments in the category
3. Analysis for unmet needs to identify opportunity space

Of course there is much more that goes in to innovation that this, but SM is a fast, economical way to get the organic, unvarnished voice of the customer into your process.

3 Steps to get Social Media into the New Product Development Mix

@TomOB