September 11, 2007
Not to be a cynic here, but is this something new?
“As clients increasingly demand proof of ROI on their marketing investments, agencies are scrambling to beef up services in search marketing, direct and customer relationship management. Many are meeting this need by buying specialist shops.”
Clients ROI needs drive agency deals :: BtoB Magazine
Seems to me that there is a land rush for digital agencies because that is were all the GROWTH in the advertising business will be concentrated over the next 10 years. If you are one of the big six and underrepresented in digital – you will definitely lag your peers.
September 10, 2007
No surprise here. Online communities are complex social organizations and participants form real connections. If I am a participant in a community of people I trust – then I might be happy to ask them for recommendations outside of our original communal purpose. (I will ask my gaming buddies – online – about cars.)
I have seen this MANY times in the newsgroups and forums I participate in.
“Ziff Davis and market research firm ConStat commissioned Surveynetwork.com to interview over 660 respondents age 18+ in mid-July–with over half (53%) of the answers coming from the 18-34 demographic. Just over a third (34%) of the gamers said they gave advice about which dealership to buy a car from, as well as how much to pay–and some 64% said they preferred to buy models that they or someone they know had owned and liked.”
MediaPost Publications – Study: Peers Listen When Online Gamers Talk Cars – 09/10/2007