Take a look at how the iPhone changed the meaning of Cool:
And check out this great story from Wired magazine:The Untold Story: How the iPhone Blew Up the Wireless Industry Money Quote:
“For decades, wireless carriers have treated manufacturers like serfs, using access to their networks as leverage to dictate what phones will get made, how much they will cost, and what features will be available on them. Handsets were viewed largely as cheap, disposable lures, massively subsidized to snare subscribers and lock them into using the carriers’ proprietary services. But the iPhone upsets that balance of power. Carriers are learning that the right phone — even a pricey one — can win customers and bring in revenue. Now, in the pursuit of an Apple-like contract, every manufacturer is racing to create a phone that consumers will love, instead of one that the carriers approve of. “
Imagine that – making something your customers will LOVE. Now that’s revolutionary!