Customers ARE the service

Valeria Maltoni has a great post up over at Fast Company about customer service in the connected age. The only think I might have done differently is in the wording of the title.

In a connected world Customers ARE the service.

For proof – take a look at this thread started by yours truly in rec.windsurfing – my longtime news/support group:

Fin for StarBoard Carve 123

I could have asked the board and fin manufacturers for help with my problem, but instead I went to my peers. I had answers from around the world within 2 days.

Read Valeria’s post here:

What if Customers WERE the Service?

TO’B

This entry was posted on Thursday, December 6th, 2007 at 11:21 am and is filed under cluetrain, consumer generated media, conversations, Uncategorized, word of mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Customers ARE the service

  1. Is Customer Service the New Marketing? Of Course Not! | Gauravonomics Blog says:
    December 7, 2007 at 6:20 am

    […] Defren, Brian Solis, Neville Hobson, Susan Getgood, Kami Huyse, Wendy Harman, My Creative Team and Tom O’Brien have posted interesting perspectives on the topic. Share This Related Posts: Nike Helps Customers […]

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